The Missouri’s calling. The lake is rising. The fish are biting.

Captain Norm's Lure Spotlight: Walleye Nation Creations

Read our Outdoor Guide to Camping Season!

Keep warm this winter with a propane powered heater that

Proper gear for winter anglers from your head to your toes!

It slices through ice effortlessly and delivers impressively fast results.

Find out which ice fishing rod and reel is best for your winter angling trips this season.

For anyone in the dark about what to get your favorite fisher this Christmas, here's our guide to 10 Must Have Fishing Items.

Recreational and serious fishers alike will appreciate this air pump's powerful performance in maintaining lively bait.

If it's walleye, perch, or any other gamefish you're after in the Missouri River, Captain Norm's carries this must-have tackle.

One of the features I appreciate the most is its compact design that fits perfectly on a 5-gallon bucket.

When fishing in freshwater lakes, a reliable fish finder can significantly enhance your success by providing detailed information about...

Welcome to Captain Norm's weekly lure spotlight. This week, we're featuring three lures that have been making waves...

Easy to fit in your fishing kit

Welcome to Yankton, SD stop in.

Situated by the beautiful Missouri River in Southeastern South Dakota, Captain Norm's Bait Shop is your gateway to a spectacular outdoor...